CRUTCHLOW BACKS LIBERTY MEDIA’S DRIVE TO GROW MOTOGP

Cal Crutchlow has backed Liberty Media’s efforts to raise MotoGP’s profile, even as riders push back against changes to the championship’s schedule and promotional demands. The former race winner said the sport’s commercial ambitions must be considered alongside the pressure placed on competitors.

Liberty Media, which bought MotoGP for €4.2 billion in 2024, has introduced more promotional activity and plans a revised weekend format for 2027 that includes sprint qualifying sessions. Riders have criticised the format change, while new penalties for missing race-weekend promotional events have also drawn objections.

Crutchlow, speaking to Motosans.ES, acknowledged that riders are stretched. But he argued that commercial obligations are part of the job: “It’s a real headache for the riders; I know they’re at their limit, but we also have to understand that this is a business — sport and entertainment.” He added that MotoGP and Liberty Media were “doing a good job” with technology, communication and fan engagement, and said riders know what to expect when they sign their contracts.

The 40-year-old, who retired in 2020 before briefly returning in 2026 to stand in for injured LCR Honda rider Johann Zarco, also called for more distinctive personalities in the paddock. He said riders can seem too similar and too careful in public, describing them as “a bit robotic” and arguing that MotoGP needs characters and genuine rivalry. He praised those who “break the mould” rather than fitting familiar national stereotypes.

Pedro Acosta is one rider Crutchlow believes brings that personality. He admires the Spaniard’s willingness to push hard and his performances on the KTM, where he has consistently led the manufacturer’s riders. Crutchlow cautioned, however, that Acosta’s full level is difficult to judge because he has not yet had a particularly strong MotoGP team-mate.

“He’s an extraordinary talent,” Crutchlow said, adding that Acosta enjoys racing and is “fun to be around.” He believes the young rider has the qualities to become great and represents the kind of engaging figure the sport and its manufacturers need.