YAMAHA WARNS MOTOGP NOT TO ALIENATE ITS LOYAL FANS

Yamaha MotoGP boss Paolo Pavesio has urged caution as Liberty Media seeks to broaden the championship’s appeal following its takeover last year. While MotoGP is pursuing new markets and a wider audience, including the possibility of holding more races near major cities, Pavesio warned that changes to the sport’s image and feel must not alienate its established supporters. “We must be careful not to lose our fans,” he said.